Image of Dr. Raineri

Dr. William A. Raineri

“I love Orthodontics! Where else can you witness someone who is shy, quiet and self – conscious, become happy, outgoing and self-confident. What an opportunity. For me, Orthodontics has always been about this transformation.”

In 1982, Dr. Raineri was thrilled to be invited to join the premier Orthodontic practice in Central New York. His teacher, Dr. Donald H. Baxter, was one of the pioneering fathers of the Orthodontic specialty. Dr. Raineri was inspired because he created – just spectacular smiles. Later Dr. Raineri became a Professor of Orthodontics at the University of Rochester. His other job was to teach orthodontists the principles and practices of maximized esthetics. Since 1946 to the present, this has been the primary clinical mission of our office- Just Spectacular Smiles. 

Over the years Dr. Raineri has developed a unique combination of mastery. Formerly an NCAA All-American swimmer, he later became a certified strength and conditioning coach. Currently, he holds advanced Black Belts in martial arts and enjoys long distance running. He holds a master’s in neuro linguistic psychology. His research interests are in the interaction of physical appearance, cognitive function, and self-esteem. He has served as consultant to the department of plastic surgery at Upstate, Johnson & Johnson, and the US Olympic Committee.  All of these contribute to our special way of Orthodontics- not only do we create beautiful smiles, we also create beautiful human beings. 

Bill resides in Liverpool with his wife, Mary and three daughters Jennifer, Kristin and Beth.